Business plan Term Paper Example | Topics and Well Written Essays - 2000 words - 2

Business plan - Term Paper ExampleThe Coffee Lounge would attach the miserlyness to the University of cobalt.The best tasting beverages in the Coffee Lounge will be prepared with ingredients of premium quality following stringent quality guidelines to see the satisfaction of the connoisseur. The store layout will reflect the ambience to the youth, who would throng during the day and in the evenings after the college. The menu and the advertisements will target customers for higher margin espresso drinks. along with Espresso drinks, brewed coffee and teas will also be on offer. To go with these beverages, some snacks much(prenominal) as pastries, sandwiches and salads will also feature in the menu. These menu offerings could be savored while reading free books and magazines that are provided to the customers inside the Coffee Lounge.The menu of the Coffee Lounge will be developed around Espresso-based coffee drinks much(prenominal) as Lattes, Mochas, and Cappuccinos etc. These d rinks will be on offer with skimmed, whole or soy milk. Each of these drinks is prepared with a shot of espresso prepared in the machine by forcing hot water through ground coffee at high pressure. These shots are combined with steamed milk with or without additives such as cocoa, caramel, etc. Our meticulous preparation techniques and trained personnel will ensure our competitive advantage.The promotion activity will begin in the University of Colorado campus, the malls and select buildings in the vicinity of the campus. The kick off for promotion would be two weeks prior to the opening of the Coffee Lounge. These will be accompanied by free post cards with endorsement of Coffee Lounge aimed at increasing the visibility of the coffee lounge.The Coffee Lounge will be close to the University of Colorado with a 2400 Sq.Ft. area. This accommodation will be acquired through a three year lease with a flexibility to extend. The hook